I'M TRACI.
Experience Strategy leader with more than 25 years of success helping organizations solve complex business challenges through user experience, research, accessibility, product strategy, and organizational transformation. Proven history of introducing new capabilities—from early UX practices and enterprise design systems to accessibility governance and AI-enabled experiences—while partnering with executives and cross-functional teams to improve products, scale organizations, and create measurable business outcomes across financial services, healthcare, retail, travel, defense, SaaS, and emerging technology.
Executive Impact
- Built UX organizations from the ground up at multiple companies.
- Introduced enterprise design systems and accessibility governance.
- Led experience strategy across financial services, healthcare, defense, SaaS, retail, travel, and AI.
- Partnered with executive leadership to drive organizational transformation and product strategy.
- Delivered measurable improvements in customer experience, operational efficiency, and digital growth.
Core Competencies
Leadership Strategy
- Experience Strategy
- Product Strategy
- UX Leadership
- Organizational Transformation
- Cross-functional Leadership
- Executive Facilitation
Research & Discovery
- User Research
- Customer Journey Mapping
- Information Architecture
- Usability Testing
- Survey Design
Design and Delivery
- Interaction Design
- Design Systems
- Accessibility (WCAG)
- Service Design
- Content Strategy
Featured Work
Check into Cash
UX Case Study
Promote new customer conversion, preserve existing customer loyalty and provide a Best-In-Class Online experience by reducing frustration, increasing delight and empowering customers.
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ARMs for Function AI
UX Case Study
An AI relationship tool to manage customer resolution, enable user engagement to AI interaction data, and reduce support efforts.
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Unum Materinity Leave Tool
UX Case Study
Testing the Value and Usefulness of the Unum Maternity Leave Tool, Based on New, Current and Previous Users Across the Maternity Timeline.
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Raytheon R-Future
UX Case Study
Produce a Collaborative Workspace so that Teams Can Connect to Increase Productivity and Shorten Project Timelines.
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Intuit Data Protect
UX Case Study
Provide Users with an Improved Experience that Allows Them to Quickly and Confidently Back Up their Intuit Data.
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Visual Portfolio
Visual Design
A Collection of visual and graphic design for previous clients...
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Illustrations
A Collection of illustrations and digital art for previous clients...
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Branding
A Collection of branding art for previous clients...
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